B3

Branding which sells efficiency

So what exactly are you selling? «Efficiency» is the answer «B3» company gives. They offer a whole range of business solutions to increase efficiency by implementing CRM automation systems, Business Intelligence, information security system, financial sector system and many others.
The task the client set was to design a trade mark which would reflect the essence of what was on offer and the client’s approach.
So we complied:
How do you show a salami? — You draw a salami.
How do you show a garage? — You draw a wheel.
How do you convey efficiency? — You depict efficiency.