Bodegas del Segniorio
When our client bought a bodega in the province of Aragon it produced good wine — and that was that. Bad bottles, cheap-looking labels and no logistics whatsoever gave the brand no chance to ever get noticed outside the local region. So our client had to thoroughly rebuild the process.
We were to create the ideal packaging for the product. Winemaking is a special market: it is very traditional and holds no place for revolutions. We had to strike balance between giving the brand its own new look and respecting the revered tradition of the wine label.
While designing these labels we hardly used the computer or any modern printing technologies.