«Dvizhok» (The Engine) spare parts shops
Corporate identity for a chain of spare parts shops
Due to the notorious quality of Soviet-made cars a specific market, which would surprise a Western European, developed in Russia — auto spare parts shops. They used to be more common than bakeries «Dvizhok» shops being one of the best known chain in town. But the market has been changing so now they are modern shops which sell expendable supplies and materials for automobiles.
We were contracted to rebrand the chain to make it more modern, fresh and clean. We were concentrating on designing a unique trade mark.