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HAFT

STEEL BRANDING

Each client is pretty sure that his market is not like any other! We assure you — all markets are exactly the same. ... Because all markets are very different. Even having many years experience in some segment for many years does not mean that the order won’t be a leap into the unknown. That’s what happened to us this time.

We have developed enough brands in the segment of automotive accessories and parts,
quite a bit was for the German market. Still, this time we were surprised. The German company Carparts GMBH decided to create a new brand for parts of the car drive. It is such a narrow and specific segment that not many even know what is it.

HAFT. Steel branding

Typically, due to the wide range of products, auto parts packaging is quite simple. Here it was different. Relatively small range of sizes allowed us to change the usual standards of the market.

We have studied the specifics of the market and have identified an interesting detail:
For other products and markets there are many additional benefits (Comfort, usability, security, advanced options, environmental, etc.) and there is only one essential feature for the parts of the car drive: reliability. That was the basic idea of the reliability that we developed.

HAFT. Steel branding
HAFT. Steel branding

Сar drive’s work is the eternal war of steel and stone.
Bad roads can prevail over the weak metal.

We made it perfect!
Now it does not concede to the stone!
Now it is a monolith!
And the way it looks instills solidity.

HAFT. Steel branding
HAFT. Steel branding
HAFT. Steel branding
HAFT. Steel branding
HAFT. Steel branding

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