Branding for a clothing and accessories brand
«Inmotion» is a brand of clothing and accessories for people in motion. It is for men who cannot afford wasting too much time on shopping while respecting themselves and not considering anything but stylish high quality goods. This was the case where those complicated dynamic identifiers systems did not work: we had to design an ideal trade mark. It had to be practical and stylish so that any piece bearing it would become a unique designer object.