Corporate identity for a pet shop chain
Creating an identity for a pet shop company is pure pleasure! But we had a challenging task to design a trade mark conveying a boundless love of absolutely each and every creature in the world. It was neither to explicitly depict any particular animal nor have any distinguishable paws or whiskers — not to leave anyone out. As a result we came up with a transformer, the basic form of which is very simple and laconic. The trade mark is easily convertible into a gang of tailed, whiskered and winged pets and a handy brand book’s guidelines explain how to quickly make a new type of pet out of it.