OKIL printing house which is one of the world’s largest manufacturers of self-adhesive labels possesses incredible technological capabilities. And we were to reflect those on simple paper. It was all but an easy task as although the effect looks similar, label printing technologies are absolutely different. To show the technologies OKIL powers in all their glory we produced a premium catalogue where the key idea was to use «imprints». The project turned out to be so to the point in terms of ideology and printing and so stylish that it became top level promotional material and was highly praised at various printing festivals.